Let's Get Real About Your Personal Brand (It's Not What You Think)

You know what makes me smile? When people hear "personal brand" and think it's all about social media presence or having the perfect LinkedIn profile. Because here's the truth - your personal brand is simply about being authentically you. It's about understanding who you are at your core and letting that shine through in everything you do.

I've spent years mentoring people across all sorts of industries, and do you know what comes up time and time again? People struggling to see themselves clearly. Brilliant, capable professionals who can't quite put their finger on what makes them special.

Let me share something I've learned: Understanding your personal brand isn't about creating some polished, perfect version of yourself. It's about discovering who you already are - and owning it.

Want to know how we explore this in our mentoring conversations? Let me walk you through it...

Getting Clear About You

I love asking people, "How would you describe yourself in just a few words?" The answers are always fascinating (and usually way too modest!). Sometimes people struggle with this question - and that's okay! It's often easier to describe someone else than to describe ourselves, isn't it?

Try this: Imagine you're introducing yourself to someone you really want to make a good first impression with. What would you say? What matters most to you about how you come across? There's no right or wrong here - it's about what feels true to you.

The Mirror of Others

Here's something interesting - sometimes how we see ourselves is completely different from how others see us. I remember working with a client (let's call her Sarah) who saw herself as "just doing her job," while her team saw her as this incredibly inspiring leader who always brought out the best in people.

That's why I love asking people to gather feedback from others. Not in a formal, scary way - just having honest conversations with people they trust. Sometimes what you learn will surprise you (in the best possible way!).

What Really Matters to You?

Now this is where it gets really interesting. Your personal brand isn't just about your skills or how you come across - it's about what you stand for. What matters to you so much that you won't compromise on it? What makes you angry? What makes you light up with excitement?

I had a client once who realised that what really drove him wasn't just success - it was creating opportunities for others to succeed. That insight completely changed how he saw himself and his role.

Putting It All Together

When you start seeing these patterns - how you see yourself, how others see you, what truly matters to you - something amazing happens. As their Mentor, I can hear it in their voice and observe their entire energy elevating. They feel it too. You start showing up differently. Not because you're trying to be someone else, but because you're finally comfortable being exactly who you are.

It's like one of my mentees said recently: "Once I understood what made me unique, I stopped trying to fit into everyone else's mould. It was so liberating!"

Living Your Truth

Here's the thing about your personal brand - it's not fixed. It grows and evolves as you do. And that's beautiful! Through mentoring conversations, we create a safe space to explore all of this. To question, to discover, to try things on for size.

Sometimes people ask me why this matters? Well, when you're clear about who you are and what you stand for:

• You make decisions with confidence

• You set boundaries that feel right

• You attract opportunities that truly fit you

• You build relationships that energise you

Ready to explore who you really are? Let's have a conversation. No pressure, no judgement - just a chance to discover the amazing person you already are.

Because here's what I know for sure: You're probably even more remarkable than you realise. Sometimes you just need someone to help you see it.

Shall we talk?

Book a free, no obligation discovery call here.