Let's see if these answers can help...
Professional mentoring is a relationship where an experienced professional supports your career growth by offering insights, guidance, and feedback based on real-world experience. Unlike coaching, which often focuses on specific skills or performance metrics, mentoring is more holistic — it's about long-term development, decision-making support, and navigating transitions or leadership challenges.
This service is ideal for professionals at a career crossroads, stepping into leadership, or seeking growth but unsure of the next move.
In my experience no two mentees are alike. And that's why my Mentor121 service has nothing standard or "off the shelf" - it's all customised to you the individual and I'm working with.
Recent Mentee clients have included individuals making career shifts, dealing with anxiety, self-doubt, questioning themselves. They have been Founders, Directors, Managers and Senior Executives.
It's less about where you are or who you are and more that you might be struggling to get to where you want to be alone. If you've been trying and it's not been working. That might be where my perspective and approach can help.
Great question. This one comes up a lot. As we get to know each other the topics can be wide-ranging as we unravel interconnected factors that may have been holding you back.
Typically our sessions will cover professional progress topics like:
Career strategy and planning
Leadership challenges - how to work with leaders or as a leader
Navigating organisational dynamics
But they also often move deeper into areas about:
Confidence / imposter syndrome / mindset
Anxiety / mind talk
Criticism
Doubts / fears / what ifs
Frustration
Typically we take time early on to unravel and understand and in later sessions we will work more on progress and growth.
Great question. Mentoring works best when there's trust and chemistry. That’s why we start with a Discovery Call — to explore your needs, goals, and whether the dynamic feels right.
There’s no pressure. And it's free of charge. The relationship has to feel right for us both.
Over the years, I've found a Discovery Call is the very best way to "test the water" and check there is a fit for us both.
Yes. Confidentiality is something I take very seriously.
My mentoring is only as effective as it is for my clients because we have a genuinely safe space to talk, share, listen, explore feelings and ask tough questions.
Everything is done in complete confidence.
Testimonials you see on this website or Recommendations publicly visible on my LinkedIn profile are shared with full knowledge, permission and endorsement of my clients.
Therapy focuses on mental health and healing past trauma.
Mentoring is future-focused — helping you grow, make better decisions, and overcome work-related challenges. It’s about unlocking potential, not diagnosing or treating.
Mentoring is offered in structured 1:1 sessions (usually 60 minutes) online or by phone.
Programs can be short-term (3 months) or ongoing, depending on your needs. We’ll begin with a Discovery Call to align on goals and approach, then move to regular sessions - typically monthly or bi-weekly.
Fees vary depending on the length and structure of the engagement.
You’ll receive clear information after the Discovery Call, and there are options to suit different budgets — from single sessions to longer programs.
It starts with a conversation.
Please book a free Discovery Call via the link here on the website and let’s explore what’s possible together.
From booking to starting can be as quick as a couple of days.
Mentor 121 Client | Real Estate | Australia
She is generous with her time and wisdom, offering support, encouragement, and remarkable clarity of thought. I consider myself incredibly fortunate to have been mentored by her and cannot recommend her highly enough."
Mentor 121 Client | Strategy Director | UK
I can’t recommend Anita enough to anyone navigating career changes or looking for guidance on how to grow and thrive, both personally and professionally. Her support has been a game-changer in my journey."
Mentor 121 Client | Fashion Tech Founder | UK
"I’ve been having the privilege of being mentored by Anita over the past year, and it’s been nothing short of transformative, both professionally and personally."
Founder & Creative Director | Fashion | Spain
Because success starts with you
AEB Creative Ltd
Sterling House
Fulbourne Road
Walthamstow
London
E17 4EE
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